Semalt: SEO Strategies To Turn Your Business Into An E-Commerce Business 

When we talk about SEO, we refer to all the steps we take to ensure that our website has more visits organically. These strategies are similar but slightly different depending on the purpose of our website. The blog where you sell content is not the same as an online store or e-commerce business, so it is important to know what to do in order to apply SEO in your online store or e-commerce business. If your case is the latter option, this article will interest you.

If you're a business owner anyway, it's handy to start thinking about the benefits of getting into e-commerce. It's not necessarily about replacing all of your sales strategies with e-commerce, but about applying those strategies that allow you to add a competitive advantage to your business as well as a new source of income. This new tactic is different from traditional marketing and we usually know them as SEO (search engine optimization).

But getting started is not an easy task, especially if we have little or no familiarity with modern e-commerce methods. If you are confident that applying SEO strategies to your online business will bring you great profits, but you do not know where to start, do not be discouraged, as many people around the world are going through the same thing as you. Luckily, here you can find a little guidance to start this new project and grow your business flawlessly. We collect tips and instructions from the best experts in the field so that you can find the easiest and most effective way to achieve such a goal.

How can I start applying SEO to my business?

SEO refers to all the activities we perform to ensure that our potential customers can easily find our store using search engines such as Google or Bing. In this way, many more people will have access to our website and will be able to make simple and quick purchases without any additional investments from your side.

Here are two strategies that you can follow to improve SEO on your website specifically designed for online sales or e-commerce.

Strategy 1. Internal SEO Audit

To know where to go, you first need to know where you are. Ask yourself what aspects of your company's website you could improve to make it more user-friendly.

Conduct an internal SEO audit yourself, with which you can verify that the SEO elements we describe below are in order.

• Do I have all the basic and high-quality services that an online store needs?

We are mainly talking about secure payment gateways and SSL security protocols. Google prioritizes those pages that offer their customers all the security they need to make a successful online purchase. Similarly, your bandwidth and download speed should be acceptable, and the better they are, the higher you will show up in the results. It is important that you have these aspects in place so that your page always appears in the first results.

• How do my clients find me online?

Check where most of your visitors come from. This can be from links to social networks or from clicks in search engines. Even if they directly enter your URL. The goal of a good SEO is to get many customers to come through search engines. This way, organically and without having to pay for any direct advertising, customers interested in your products will quickly find you.

• What are keywords and how to include them?

Keywords are the ones your customers will type into search engines, hoping to find a store that offers the products and services they are looking for. The main thing is to include them organically. Do not try to repeat this or that word too much, as Google may consider you a SPAM page. The trick is to include them in the most natural way, making the sentences coherent and clear. You can also include keywords in your images or other media files, you just need to learn how to manage your page's metadata.

• How easy and fast is it for my clients to find me?

The first step is to open a search engine of your choice and search for keywords that link to your page. It's also a good idea to include a location to filter your search to those in your area. You will see how periodically you rise to a place in the search results. In truth, you can't wait to show up overnight in the first place, but gradually you can get better.

Ask someone you trust to try searching for your page on a search engine so they can tell you about their experience later. It helps to see things objectively and find key areas for improvement. You can also ask him/her to go directly to your page and see all the menus and sections. You may be surprised to find broken links or broken menus that you didn't notice.

Strategy 2: Internal redesign of your website

It is very important how you choose to receive payments. We encourage you to explore the various ways to receive payments online, as well as their advantages and disadvantages. Generally, the ones that provide the most security for you and your customer are the most expensive, but they are well worth it if you want to continue selling online and will give you a significant competitive edge.

The design of your site is extremely important. It's not that it's extravagant, quite the contrary. The more convenient and easier to use online stores, the better they will be ranked by search engines. Use drop-down menus and clear colors, make sure your links work, and make sure there is the right balance between the quality and weight of the images you use.

Take advantage of the tools you already have to reach more people online. If you have a database of your customers, feel free to send out ads from time to time and tell customers who come into your physical location about your new online store. For this to work as an SEO strategy, you'll need to include links back to your website, either the main site or the special promotions section.

Also, use all kinds of social networks and link them to your official website. This way you will reach more people and your online store will have a wider presence in the online marketplace.

Other strategies that go hand in hand with SEO

If you think it's not time to position yourself as an online store, there are still other ways to be in the cloud with SEO tools like the Dedicated SEO Dashboard. You can start by managing your store's social media accounts such as Facebook, Twitter, and Instagram and linking them to your own website, which includes basic company information such as location, opening hours, and even a small catalog. It will not only serve as a communication channel with your customers, where you can announce promotions, discounts, offers, or new products.

Also, you can use them as a promotional tool to attract more potential customers. In addition, it will bring you many benefits if you get your customers to click on your links from your social networks. No doubt this is a good move and you will see that little by little as you feel more familiar with the online sales environment, you will be able to decide if you will start having inventory to manage your online sales.

Benefits of incorporating SEO strategies into your business

It is true that it takes a certain amount of work to implement SEO strategies into your online business, but the benefits that this provides are significant and very profitable. Some of them are:
If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.